Background
A logo and a trademark are both important recognition aspects of a company’s branding, but they have different meanings, lookouts and purposes.
A logo is a visual representation of a company, while a trademark could be a word, a phrase, a symbol, or a design that identifies and distinguishes the company’s goods or services from those of others. Both are created by a professional SEO expert.
Growth Wonders a graphic designing company based in Noida points out the need to understand the difference between a Logo and a Trademark.
- Make a distinguished recognition of your brand
- To Protect Your Brand Recognition and Misuse of Image
- To Avoid Litigation from Other Party Claiming on Similar Elements
Get the Right Definitions
The Logo
A logo is a graphic design element that help to identify and also represents any entity, business or an organization. They are frequently used in promotion, marketing and advertising scenarios, such as websites, brochures, and packaging. They can also be used on products themselves, such as clothing or electronics. Organizations also change them from time to time to align with the current business operations or missions.
Attributes of a Logo
- A proper logo is memorable, distinctive, and relevant to the company it represents.
- Please be informed that it should be simple enough to be easily recognizable, it should also hide something and simultaneously it should also be visually appealing.
- Logos can be created using a variety of techniques, including typography, illustration, and photography.
The Trademark
A trademark is legally registered element and could be a word, a phrase, a symbol, or a design element, that is used to identify and distinguish the goods or services of one business entity from another business entity. Once a trademark is registered, the owner has the exclusive right to use it in his business. If someone uses it without permission could be legally challenged.
Attributes of a Trademark
- Trademarks are just like common legal umbrella.
- They are important for protecting a company’s brand and preventing competitors from using confusingly similar marks.
- One must understand they can also be valuable assets, as they can be used to generate revenue through licensing and franchising.
Why do people get confused between logos and a trademark?
There are many instances why do people get confused between a logo and a trademark. The following could be the reasons:
Homogeneous Terminology
The terms “logo” and “trademark” are often used interchangeably, even though they have different meanings. A logo is a visual representation of a company, while a trademark is a word, phrase, symbol, or design that identifies and distinguishes the company’s goods or services from those of others.
Homogeneous Executions
Logos are often trademarked, and trademarks are often used in logos. This can further contribute to the confusion between the two terms.
Ignorance of Nature and Use of Logo and Trademark
Many people are not familiar with trademark law, and they may not understand the difference between a logo and a trademark. This can lead to people using logos that are already trademarked by other companies, which can lead to legal problems.
Common Myths about Logos and Trademark
Save yourself from the common myths of logos and trademarks. Get proper details from the following points.
A logo can be Trademarked, but not all Trademarks are Logos
A company name can be trademarked even if it does not have a visual representation. For example, the company name “Samsung” is trademarked, but it does not have a logo except an an-eaten apple.
A Trademark can be used without Being Registered
However, registering a trademark gives the owner additional legal rights, such as the right to sue for trademark infringement.
A Trademark can be Lost if it is not used
A trademark must be used in commerce in order to maintain its validity. If a trademark is not used for a period of time, it can be canceled.
The Difference Between a Logo and a Trademark
As mentioned above, a logo is a visual representation of a company, while a trademark is a word, phrase, symbol, or design that identifies and distinguishes the company’s goods or services from those of others. While logos are often trademarked, not all trademarks are logos. For example, a company name can be trademarked even if it does not have a visual representation.
How to Protect Your Logo and Trademark?
The best way to protect your logo and trademark is to register them with the competent authority. Legal registration gives you an exclusive right to use your mark in commerce and prevents others from using confusingly similar marks. You will be free from mentioning “Beware of same names” (Just joking).
To register your logo or trademark, you will need to file an application with the competent authority. The application process can be complex, so it is important to consult with an attorney who specializes in trademark law.
Conclusion by Growth Wonders
A logo and a trademark are both important aspects of a company’s branding. While they have different meanings and purposes, they can both be valuable assets for a company. By registering your logo and trademark, you can protect your brand and prevent competitors from using confusingly similar marks.
If you are considering getting a logo or trademark, please consult the best graphic designing agency in Noida.
Leave a Reply